Jens von der Thuesen joined Grant Thornton as a Partner in 2023 and is a member of the Dispute Resolution service line. As a litigator, Jens von der Thuesen represents his clients in complex proceedings before national German courts as well as in international arbitration proceedings.
In addition, Jens von der Thuesen advises on all issues of intellectual property law, unfair competition law and marketing as well as advertising law and represents clients in corresponding disputes.
Fields of expertise
- Representation in extrajudicial and judicial disputes as well as international arbitration proceedings
- Advice and representation in trademark, design, copyright and unfair competition law as well as the law on employee inventions
- Advice and representation in the law of expression and (corporate) personality rights
- Review of advertising and other marketing measures
Memberships
- Cologne Bar Association
- GRUR - German Association for the Protection of Intellectual Property and Copyright
Qualifications
- Lawyer
- LL.M. (Edinburgh)
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Greenwashing?
The BGH rules on advertising using terms like “climate-neutral”
The Federal Court of Justice’s decision on ambiguous terms related to the environment (specifically, the case was about using “climate neutral” in relation to confectionery, but it also applies generally to terms like “carbon-neutral”, “greenhouse gas neutral”, “environmentally friendly”, etc.) set strict standards on environmentally related advertising. Companies must already be clear and unambiguous in their advertising when using terms related to the environment, otherwise they can face cease and desist letters from associations or competitors. They can also receive bad publicity for greenwashing.
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3 min read
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05 Nov 2024
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